Tuesday, January 23, 2007
[Quotes] Adam Helfant
"($50 million in annual revenues)? That's two months' worth of Jordan business for us."
- Adam Helfant, Nike's global sports marketing director,
Talk about the exclusive apparel deals NBA signed with Reebok in 2001
(Reebok eventually merged into Adidas in August 2005.)
- Adam Helfant, Nike's global sports marketing director,
Talk about the exclusive apparel deals NBA signed with Reebok in 2001
(Reebok eventually merged into Adidas in August 2005.)
